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A high performance weekend. Our F1 Weekend kicked off early with a 'test drive' in the #IWCRacing simulator at Mercedes Melbourne on Wednesday afternoon.
The simulator's incredible likeness to on track racing set us up for an exciting weekend ahead.
Later that night, we joined forces with the crews from TeamViewer, Nueva Solutions, IWC Watches and Bleasdale Wines to host an exclusive viewing of the latest F1-inspired collection from IWC.
The momentum continued throughout the weekend. On Friday, we were proud to host a small “Friends of the Brand” gathering at the Mercedes-AMG activation at the track. It was a relaxed moment away from the office to connect with partners, customers and supporters who have been part of the Denver & Liely journey.
At the track, the Denver & Liely experience extended to the table with guests dining at the legendary Tipo 00 restaurant, enjoying their fantastic food alongside Penfolds wines served in the Denver & Liely Wine Glass — a reminder that high performance isn't limited to the track.
From racing simulators and watch launches to shared glasses of wine across the city, it was a weekend that celebrated performance, craftsmanship and the company we keep.
Until next year, Melbourne. That was a blast.🏁
Happy days,
Denver
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