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All the products we have created come from our personal love for the area we are exploring. Over the last few years our passion has been in the area of craft spirits (what’s not to love), and this has been reflected in the range of glassware we have created.
Observation. How are people currently using products in this area? What can be improved? How can we change people’s perceptions about a certain product or industry? We don’t just change something for the sake of it but look at how the product can offer genuine improvements to the status quo.
Research. Research. More research. You don’t get true in-depth knowledge sitting in front of a computer screen. If we want to learn about an area or industry then we go to the source. If this means travelling to the other side of the world then OK, I guess that’s what we will have to do.
Design. Ahhh ‘design’, what does that really mean? Well for us obviously there is a traditional ‘design’ process but if you have identified the problem you are trying to solve then really the design comes from function, and generally if you get the function right then the product ends up looking pretty good too.
Testing. We love to build prototypes. It gives us an opportunity to test our theories. Sometimes we are right, sometimes we are wrong, but that’s the whole point, uncover what works and what doesn’t as early as possible.
Production. Generally we love our ideas so much we want as many (in the know) people to experience them as possible. This means we need to find a manufacturing process that will give us an excellent quality product at a reasonable cost. Obviously we want it to look good but it also needs to be functional, fun, and hopefully provide you with a product that lasts a lifetime.